Monday, December 24, 2012

Last-minute shopping

Says the advertisement, “Just five minutes at a Parker Jotter counter can take a surprising amount of guesswork and expense and time out of your Christmas shopping.”

“Parker Jotter counter”: noun phrase of a lost world.

[Life, December 24, 1964. Click for a larger view.]

The Parker T-Ball Jotter is an especially good value if you have a working time-machine. The pen that sold for $1.98 in 1964 sells for $6 or $7 or so today. Today’s prices are good ones too: the Bureau of Labor Statistics Inflation Calculator turns 1964’s $1.98 into 2012’s $14.70.

Related posts
Parker T-Ball Jotter, 1963
Ten best “dowdy world” gifts

[The typeface in the headline? Goudy Old Style. Notice the diamond-shaped tittle on the lowercase i.]

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