The Wall Street Journal reports on a tizzy over the period at the end of the Obama campaign’s slogan “Forward.” Have you been thinking about this period? Me neither.
Here, as quoted in the article, is one popular grammarian’s take:
“It would be quite a stretch to say it’s grammatically correct,” said Mignon Fogarty, author of Grammar Girl’s 101 Troublesome Words You’ll Master in No Time. “You could say it’s short for ‘we’re moving forward.’ But really it’s not a sentence.”But really it is a sentence. The Oxford English Dictionary covers this use of forward:
I hear the campaign slogan “Forward” not as a command but as an elliptical form of the hortatory subjunctive: “Let us go forward.”
A related post
Hortatory subjuctive FTW (Yes, it’s for reals.)
[Do you get the feeling that no one quoted in the WSJ article bothered to look up the word?]