[2192 Flatbush Avenue, Brooklyn, New York, c. 1939–1941. From the NYC Municipal Archives Collections. Click for a much larger view.]
Snow was on the ground and a beer advertisement on the side of the building when the tax people took this photograph.
The full text:
Yow-Zah’s
Model Airplane Shop
And Other Hobbies
Gas Motors, Parts & Gas Kits
Boats, Accessories, Balsa Wood
And
Supplies.
It looks to me as if “And Other Hobbies” and “And Supplies” were afterthoughts. Or they were forethoughts painted over, or sort of painted over. The words now compete with the NYC.gov/records watermark that runs across the photograph.
The date of the building’s construction, according to the Municipal Archives: 1931. A 1931 classified advertisement lists a cigar and stationery store for sale at this address. When this photograph was taken, Yow-Zah’s may have already been defunct (notice the disarray of the windows). By May 1941 the address housed the Paragon Chimney and Furnace Cleaning Company. By 1952, it was Harry’s Hand Laundry (“Shirts 18¢, Sheets 14¢, Pillow cases 6¢.”) Today the address is home to
Kaché Restaurant and Lounge, serving Carribean-American cuisine.
Green’s Dictionary of Slang
dates yowza! or yowzah! to 1933: “a general excl., either of approval or of vaguely non-committal agreement.” Yow-Zah’s Hobby Shop is listed in the
Brooklyn Telephone Directory, Winter 1939–40: ESplanade 7–9003. And yes, it’s the only Yow-Zah’s in the book.
Thanks, Brian, for finding this photograph.
*
February 4: An eagle-eyed reader reports that the advertisement on the side of the building is for Stegmaier’s beer.
Related posts
More photographs from the NYC Municipal Archives
[I searched for the 2192 address in the Brooklyn Public Library’s
Brooklyn Newstand, a great resource for time-traveling Brooklynites.]