Not from The Onion:
For the first time, UW-Madison is taking another school to court over its prized Motion W logo.You can see the logos here and here. One is red and pixelated, with a curved baseline and a shadow. The other is blue, with a straight baseline and a white outline. Both tilt optimistically upward. And yes, they're both Ws. Are you confused yet?
On Friday, the university filed a federal trademark infringement lawsuit against Washburn University, a small liberal arts and professional education school in Topeka, Kan. The move is unprecedented, even as the university has aggressively defended the logo used by UW-Madison athletic teams since 1990.
"It's unfortunate and certainly regrettable from our perspective," said Casey Nagy, an assistant to UW-Madison Chancellor John Wiley. "We really haven't had this kind of situation develop with a college or university."
The lawsuit accuses Washburn of "willfully, intentionally and maliciously" using the Motion W logo "to cause and enhance confusion. . . ."
UW-Madison's logo, the lawsuit states, is used on dozens of licensed products, such as clothing, glassware and souvenirs. Washburn's W is used the same way. That's a problem, the lawsuit states, in that purchasers seeing Washburn's unlicensed products and "perceiving a defect, lack of quality or any impropriety are likely to mistakenly attribute them to Wisconsin," causing irreparable harm "to Wisconsin's goodwill."
U-W Madison sues over logo (Wisconsin State Journal)