An improved tube

The narrator characterizes Martin Edelweiss’s mother Sofia as an “Anglomaniac” who discourses on Boy Scouts and Kipling. Thus the house toothpaste.

Vladimir Nabokov, Glory, trans. Dmitri Nabokov and Vladimir Nabokov (New York: MacGraw-Hill, 1971).

And there was such a slogan:

[“We couldn’t Improve the Cream, So we Improved the Tube.” Colgate advertisement, Ladies’ Home Journal, October 1908. Click for a larger view.]

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