From The New York Times (gift link): “As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency.”
In other words, different designs for different stores, and an emphasis on books. I haven’t seen anything like this at our nearby Barnes & Noble, which still teems with tchotchkes and whatnot, especially at the registers.
Slightly strange: the article has a photograph of Barnes & Noble chief executive James Daunt standing in front of the same store bookshelves he stood in front of for a photograph that accompanied a 2019 Times article about Barnes & Nobles redesigning. Were those Barnes & Noble bookshelves in 2019 — or Waterstones?
A related post
Saving Barnes & Noble
Monday, October 23, 2023
Barnes & Noble redesigning
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