[Your headline here]

The New York Times explains how to write a New York Times headline. For the Times, a bad pun is “a mortal sin”:

Obvious wordplay, such as Rubber Industry Bounces Back, “should be tested on a trusted colleague the way mine shaft air is tested on a canary. When no song bursts forth, start rewriting.”

Related reading
All OCA New York Times posts (Pinboard)

[The passage I’ve quoted quotes from the paper’s Manual of Style and Usage. As for bad puns, consider the cover of today’s New York Post: “Putin on the Pressure.”]