Buzz-phrase generator

From Sir Ernest Gowers or a second- or third-generation reviser:


The Complete Plain Words , rev. Sidney Greenbaum and Janet Whitcut (Boston: David R. Godine, 1988). Click for a larger view.

In 2016, one word that seems needed is strategic . I think it would go best in Column 2, where would yield, say, “overall strategic flexibility,” a bloodless euphemism for cuts and layoffs. I am thinking grimly, in a dark time in Illinois.

In the late-twentieth century, I saw the lingo of “strategic planning” make its way into academic life. But really: is there any worthwhile planning that would not by definition be strategic? Aimless, purposeless planning?

Also from The Complete Plain Words
“Falling into incongruity”
Thinking and writing