Tuesday, September 19, 2006

Yellow pages

From an essay by Suzanne Snider on the history of the legal pad:

Explaining the origins of the yellow legal pad is as difficult as explaining consumers' attraction to it. But the attraction does seem to be there: The yellow-to-white sales ratio can be as high as 2 to 1, as it is at University Stationery in New York City, near New York University and The New School University.
Link: Old Yeller: The illustrious history of the yellow legal pad (via Armand Frasco's Notebookism)

comments: 2

Lee said...

I even drag these yellow legal pads, despite their weight, back in my suitcases to Europe. But why? Some combination of nostalgia/superstition, perhaps, since all my longhand writing is done on them.

Michael Leddy said...

Same, or almost. Just about everything I write begins with a legal pad or a Moleskine notebook.