Those signs, often for Coca-Cola, sometimes for Pepsi-Cola, that used to adorn candy stores and small grocery stores, and sometimes still do: they are called privilege signs (The New York Times).
Reading the Times article reminds me that I should mention James and Karla Murray’s book Store Front: The Disappearing Face of New York (Gingko Press, 2011). It was a gift from my son. Thank you, Ben. There are samples online.
The Times reports that more than half the storefronts photographed for the book are now gone.
Wednesday, October 16, 2013
Privilege signs
By Michael Leddy at 4:20 PM
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comments: 3
Thanks, Michael. You might be interested in a movie I saw a couple of weeks ago.
I am, for sure. If it doesn’t show up near me, I’ll wait for the DVD. Thanks for the recommendation, Stephen.
And it's appropriate that this book is published by Gingko Press since the gingko tree, plentiful in NYC, is itself a remnant, a throwback in trees, planted in cities because of its hardiness, producing a beautiful yellow fall leaf and an unpleasant fruit.
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