I found this advertisement in a manila folder while decluttering a bit in my office today. If an accompanying magazine cover is to be believed, this ad appeared the April 29, 1940 issue of Life.
If Arthur Murray were still living, he'd be 112 years old, and he would no doubt still, in a whisper, insist on Kleinert dress shields, even if "the positions of the dance" nowadays are likely to reveal much more than underarms.
And lo — Kleinert's is still making dress shields in Elba, Alabama, though notion counters, like the Americonga and the company's Toronto, New York, and London offices, are long gone.
Related reading
Arthur Murray (Wikipedia)
All "dowdy world" posts (via Pinboard)
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