Monday, March 26, 2007

Unnecessary repetition

Spotted on a package of dried mangoes:

Taste and flavor: a winning combination!

As my daughter Rachel pointed out, the nouns taste and flavor do not have complete synonymy. We say that tap water has a bad taste, not a bad flavor. And ice cream comes in different flavors, not tastes. Safe to say though that the copywriter responsible for the above wasn't making such distinctions.

[Thanks for the photo, Rachel!]

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Unnecessary repetition

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