Speak, Memory

Some memorizers arbitrarily associate each playing card with a familiar person or object, so that the king of clubs is represented by, say, Tony Danza. The grand masters associate each card with a person, an action, or an object so that every group of three cards can be converted into a sentence. The first card of the triplet is encoded as a person, the second as a verb, and the third as an object. For example, when Cooke sees a three of clubs, a nine of hearts, and a nine of spades, he immediately conjures up an image of Brazilian lingerie model Adriana Lima in a Biggles biplane shooting at his old public-school headmaster in a suit of armor. The more vivid the image, the more likely it is not to be forgotten.

From an article on the U.S. Memory Championship. You can read the entire article by clicking here. (Via Arts & Letters Daily.)