Higher Ed., Inc.

From "Higher Ed., Inc.," by James B. Twitchell:

Hardly anyone in Higher Ed, Inc., cares about what is taught, because that is not our charge. We are not in the business of transmitting what E. D. Hirsch would call cultural literacy; nor are we in the business of teaching the difference between the right word and the almost right word, as Mark Twain might have thought important. We’re in the business of creating a total environment, delivering an experience, gaining satisfied customers, and applying the "smart" stamp when they head for the exits. The classroom reflects this. Our real business is being transacted elsewhere on campus.

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