Wednesday, October 5, 2011

Dale Carnegie 2.0

Dale Carnegie’s How to Win Friends and Influence People has been updated as How to Win Friends and Influence People in the Digital Age. A ghastly sample sentence:

Today’s biggest enemy of lasting influence is the sector of both personal and corporate musing that concerns itself with the art of creating impressions without consulting the science of need ascertainment.

Dwight Garner, Classic Advice: Please, Leave Well Enough Alone (New York Times)
My sector of personal musing has consulted need ascertainment, and it has been determined that it would be interesting to read the original book. Elaine just found a copy at a library book-sale.

comments: 4

Elaine Fine said...

Yup. It's from 1937, and is the 9th printing (the book came out in 1936).

Anonymous said...

And his tried and true 5 rules of selling prevail.

Stefan said...

Maybe it's time for another "How to Unpack a (Ghastly) Sentence" primer? Those are always fun.

Michael Leddy said...

I’m afraid to handle this sentence without gloves and a mask. But how about something like this: You can’t influence people in a lasting way if you fail to consider their needs.