iPad, the user as consumer

John B. Judis:

I still recall my disillusionment when I visited Apple in 1991 to do a story on John Sculley, who was then the company’s CEO. What I found was an emphasis on computer users as consumers who would buy products they saw on the screen. Of course, from a commercial standpoint, Apple was pursuing what turned out to be a successful strategy. But it’s still one that grates on me.

The iPad is the latest iteration of that strategy.

We Are Not All Jobsians … Yet (The New Republic)

Or in Elaine Fine’s words, “The iPad seems to be the gift that keeps on selling.”

(Thanks, Elaine!)