I'm happy to see that Barack Obama's campaign is rethinking its e-mail strategies. From my inbox, two messages from campaign supporters:
The message from Earnest Primous (October 17) is easily mistaken for spam. (Who's Earnest Primous? And what prior conversation does "RE: Hillary's money" reference?) While the subject line of the more recent message (November 11) is more cryptic than I'd like, the association of the sender with barackobama.com is clear, even with a fixed narrow column for senders' names. (That's Hotmail for ya, but I use this account only for mailing lists.)
The false familiarity of candidate e-mails has elicited both constructive criticism and mockery. I suspect that Obama's people are listening, reading, and learning from it all.
Related posts
Campaign e-mail etiquette
Campaign e-mails (again)
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