[Photograph by Michael Leddy.]
Agar-agar! The substance so nice, they named it twice. (Like New York, New York.) I long knew agar only as a word in crossword puzzles. I noticed the thing itself (derived from red algae) in a market this past weekend.
Wikipedia says that agar-agar can be used “as a laxative, a vegetarian gelatin substitute, a thickener for soups, in jellies, ice cream and other desserts, as a clarifying agent in brewing, and for paper sizing fabrics.” I have verified none these uses: I take agar-agar’s versatility on faith. I do know from experience that agar-agar can be used in blog posts, at least when it’s packaged in such a striking way.
On the back of the package, a glossy woman speaks. Listen: do you hear what she is saying? Yes, she is telling a friend about Telephone Brand Agar-Agar Powder.
Friday, July 9, 2010
By Michael Leddy at 9:01 AM