Friday, July 23, 2010

From a back-pocket beacon to a cog

Bad metaphors of the day, from Michael Robinet, Vice President of IHS Automotive, as quoted in the New York Times:

“This is not some sort of flash-in-the-pan investment strategy. . . . During the bankruptcy process, G.M. China was the beacon in the night that G.M. always had in its back pocket, and China will be a vital cog in G.M.’s machine going forward.”
From a back-pocket beacon (no flash in the pan!) to a cog: here is why metaphor-making should be left to trained professionals.

Thanks to Stefan Hagemann for alerting me to these metaphors.

Related reading
All metaphor posts (Pinboard)

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