Driving across the great prairie last night, my wife Elaine and I were searching for something suitable on the radio. The usual classical FM station was playing something by musicians from the "Cold-hearted Club," as Elaine put it, and the usual oldies station did not quite fit the moment. So we tried the radio's scan function. We started with AM, where we picked up station after station filled with talk of a sort that held no interest for us. Often one word was enough to send us scanning again - diadems, eternity, blood. We listened for a short time to a talk show about Kentucky auctioneers, but as much as I like the odd and arcane, that was too much even for me.
Then we found it - AM 740, playing "big band" music, lively, harmonically sophisticated, and free of references to damnation. We had found "the dowdy world" on our radio. The music was a treat, but the commercials were even better. First, a spot for "Bruno's Fine Foods," featuring Scottish smoked salmon and 5-lb. lasagna trays. Then a spot for a cd called A Little Breath of Scotland. Where was this station coming from?
Finally, we heard the ID: AM 740, CHWO, Toronto. Three hours south of Chicago, we'd picked up George Jonescu's Sunday night big-band program.
I talked to George briefly by cellphone: he was playing two versions of "Stealin' Apples," by Glenn Miller and Benny Goodman, and was polling the audience on which it preferred. Elaine and I thought Goodman was better, no contest. George's listeners agreed: in a (small) landslide, Goodman won, 45 to 14. The toll-free number - "good anywhere in North America" - should have been my first clue that picking up this station wasn't quite as extraordinary as I'd thought. The second should have been George's lack of surprise that we'd picked up his show. As I learned this morning, CHWO is a 50,000-watt clear-channel station.
The AM 740 website is a wonderful thing:
With access to the largest active music library in Toronto radio, AM 740 features a wide range of specialty programming, from big bands and 50s crooners, to the early rock’n’rollers, folk singers, country cross-over artists, and many of today’s top artists specializing in 'retro-sounds'.AM 740 certainly helped brighten our drive through the darkness last night.
AM 740 is much more than a well-stocked juke-box though. With newscasts every half-hour weekday mornings, and hourly through the day, information flows consistently with news, sports, traffic, weather and plenty of time-checks too. Hourly 'Prime Time Moments' focus on travel, gardening, finances and car-care. AM 740 on-air personalities are friendly, cheerful companions who help you through your day.
Tune us in anytime, just about anywhere, for the All Time Favourites – AM 740!
» AM 740
» AM 740 schedule A sample: "Bob Sprott features a spotlight on Les Brown, covering the lengthy period between 1936 and 2001."
» AM 740 photo gallery I especially enjoyed the photos from the re-opening of Woolcott's Shoes, "Comfort Shoe Specialists Since 1937."
» Bruno's Fine Foods "Yes . . . there really is a Bruno."
» Denis Snowdon's page Snowdon is the AM 740 on-air personality who compiled A Little Breath of Scotland.