Tuesday, October 18, 2016

Bertolli’s flare

From a television commercial for Bertolli Meals for Two, by DDB California, a descendant of the great advertising firm Doyle Dane Bernbach. Many people must have worked on this commercial — another DDB commercial for Bertolli credits more than three dozen — but DDB still needs someone who knows the difference between flare and flair .

Related reading
All OCA misspelling posts (Pinboard)

[If you watch the commercial, you’ll see that there’s no possible pun on the words. No candlelight, no gas flame.]

comments: 1

Berit said...

What a face-palm!