Les Waas, creator of the Mister Softee jingle, has died at the age of ninety-four. From the New York Times obituary:
In nearly a thousand jingles, he celebrated the virtues of clients including Holiday Inn, the Philadelphia Phillies and at least one local food manufacturer. (“Give me a little Kissling’s Sauerkraut, / It’s fresh and clean, without a doubt. / In transparent Pliofilm bags it’s sold, / Kissling’s Sauerkraut, hot or cold.”)In an earlier post, I called the Mister Softee jingle “a permanent sound of summer in my head.” I should have called it the sound of summer. I think that our nation’s mobile ice-cream vendors should observe a moment of din in Mr. Waas’s honor.
But none captured the public — and held it captive — like the Mister Softee song.