[Illustration from the article “What about Present Cracker Advertising? An Interview with the Advertising Manager of the N. B. C.” The Cracker Baker (March 1918).]
I somehow thought of Nabisco Oysterettes and went looking for the Oysterette man. He is hard to find, these days. He was never a spokesman, and certainly never a mascot. He sat, silent, on a box on the side of the box, head down, all wrinkled and patched, shucking oysters. No one at the wharf has seen him. (What wharf?)
The Oysterette man makes a fleeting full-color appearance on eBay now and then. But I found him living a more settled life in grey. “When the N. B. C. let me go,” he told me, “I didn’t know what to think. I thought I had a job for life. But what are you gonna do?” The answer: shuck oysters. It’s what he knows. He is down to his last box of crackers.
[The National Biscuit Company began using the name “Oysterettes” in 1900 or 1901. The trademark lapsed in 2003. The Oysterette man on eBay: here, for instance.]
Monday, November 2, 2015
By Michael Leddy at 9:39 AM