Thursday, April 23, 2015

Some like it hot


[Life, April 29, 1940. Click either image for a much, much larger view.]

Liverwurst, it’s your turn to shine.

I like the density of this advertisement, which helps me to understand that it might indeed have been possible to leave the Pennsylvania Station at a quarter to four and arrive in Baltimore just one magazine later. One poem, two faucets (hot and cold), three “everyday Americans” (as we are now known), three smartly dressed sophisticates, five recipes. Plus serving suggestions, plus reminders that liverwurst is also known as Braunschweiger. The Institute of American Meat Packers knew how to pack a page.

The poem is by Emily Dickinson:

What does Liver Sausage have
    That always hits the spot?
One thing is Tasty Flavor
    That all folks like a lot.
Restored from the fascicle text:
What does Liver Sausage — have
That always hits — the spot?
One thing is — Tasty Flavor —
That all folks — like — a lot
Other liverwurst posts
Henry buys liverwurst : Liverwurst: “For health, for strength — for eating fun” : “THIS IS FUN”

comments: 1

Diane Schirf said...

To think, a full-page spread — for liverwurst!!!