The BBC reports on the creation of Harris Tweed that smells like Scotch:
The “smart fabric” has been developed for Johnnie Walker Black Label and Harris Tweed Hebrides.And: the smell resists dry cleaning.
The scent called Aqua Alba has been designed to replicate aromas released from a glass of whisky, known as the nose of the liquid.
According to Johnnie Walker, the cloth smells of “rich malt, golden vanilla, red fruit and dark chocolate tones.”
The first of Neil Postman’s six questions is relevant here: “What is the problem to which this technology is a solution?”