Thursday, June 26, 2014

Watts House Project sign

[Art by Tina Villadolid, 2010. Photograph by Michael Leddy. Click for a larger view.]

When I saw this produce-crate-art-inspired sign, I had to take a picture.

The Watts House Project is “an artist-driven neighborhood redevelopment organization” that seeks to “promote and enhance the quality of residential life in the Watts neighborhood of Los Angeles.” This sign by Tina Villadolid hangs outside the Platform, the WHP’s base of operations, across the street from the Watts Towers:

Tina visited the Platform back in the fall of 2009 and wanted to make a hand-painted sign that would speak to the artistic legacy of the Watts Towers neighborhood and WHP’s vision. She searched the grounds and found an old piece of slightly warped plywood, weathered by many seasons of the elements. She packed it in the back of her car and half a year later returned with a painting that marked the Platform as a site for neighborhood change.

“I chose the dahlia as the main image when I discovered that not only is it the national flower of Mexico, but that when Christopher Columbus brought the dahlia to Europe it became wildly popular in the Italian ornamental gardens of the renaissance. I thought it was a great link between Simon Rodia and the neighborhood he immigrated to. Also, the dahlia symbolizes dignity and splendor, which I thought was perfect.”
Related posts
Watts tiles
Watts Towers

[Nuestro Pueblo (our town) was Simon Rodia’s name for the Towers.]

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