Monday, April 7, 2014

“Warner’s” Trade Mark Super 8

[Photograph by Michael Leddy. Click for a larger, bristlier view.]

I’ve been using the Warner’s Super 8 to remove snow from a car for at least thirty-four years. This brush has traveled with me from New Jersey to Massachusetts to Illinois, always in the back of a car. The brush was already old when I carried it off from the family manse. How old? Old. The leather loop that was once attached to the handle is long gone.

What I like best about this brush: its name and logo. I like the very idea of a brush bearing a name. And such a name. And such a design. If my name were Warner, I’d trademark it and write it that way too.

comments: 0