Tuesday, December 3, 2013


[Life, February 12, 1940.]

I think that the fellow in this advertisement must have been a dolt even by 1940 standards. He is making the kind of goofy adolescent utterance that I associate with, say, Leave It to Beaver.

I had hoped that something in this issue of Life would show up the athlete/girl dichotomy as unfounded. No soap. The closest this issue comes to showing a female athlete: a feature about roller-skating socialites, which is not very close.

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