In Bloomberg Businessweek, an article on the Obama campaign’s e-mail strategy:
“The subject lines that worked best were things you might see in your in-box from other people. . . . ‘Hey’ was probably the best one we had over the duration.”All I can say is that it’s a good thing I wasn’t directing the campaign’s e-mail effort.
Related posts, from the 2008 campaign
Campaign e-mail etiquette
Campaign e-mails (again)
Obama e-mail improvement