[Life, August 17, 1959.]
[An old coot turns the pages of Life and finds this ad.]
“The kids today . . . what with their hula hoops and rocket ships. And cartridge pens! A pen should fill from a bottle!”
Be cool, imaginary coot. I like the picture of things this ad presents: high schoolers and college students thinking about their writing instruments. If you click on the ad, you’ll get a larger view with readable text. Let me prove it. Here’s what Sally Cunningham, a junior at Birmingham (Michigan) High School has to say:
“By carrying Skrip cartridges in your pocket or purse, you can fill your Skripsert pen right during a class or exam! And quickly!”Very practical, Sally! No embarrassing ink spills for you!
Mike Redman, Yale freshman, says:
“In addition to my Skripsert fountain pen, I’m taking a matching pencil back to school! After all, whoever heard of going through a year of solid trigonometry without an eraser?”Smart choice, Mike! Your enthusiasm — and your sense of humor — are contagious!
What makes this ad especially great is the appearance of Ann Marget Olsson (last name misspelled as Olson). Yes, Ann-Margret. Yes, Ann-Margret, who indeed attended Northwestern.
I’m so stuck on fountain pens that at first I didn’t realize what should be immediately clear to any reader of this ad: Sheaffer is trying to keep the kids away from b-ll-p--nts. Shh.
[All kidding and coots aside, bottled ink is a better choice for fountain pens: far less expensive. The fountain-pen cartridge is the precursor of the inkjet-printer cartridge.]