From Gary Klien’s The Elements of Press Release Style:
1. Omit needless words.Related reading
Vigorous writing is precise. A press release should contain no unnecessary words, for the same reason a drawing should have no unnecessary lines and a machine no unnecessary parts.
“The company regrets its role in this major environmental catastrophe, and we are fully committed to making the community whole.”
“This environmental catastrophe is regrettable.”
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