Monday, August 30, 2010

Designing Obama

Scott Thomas, Design Director of Barack Obama’s 2008 campaign, has put together a book, Designing Obama. It’s also available as a free (free!) PDF.

A funny excerpt from Michael Bierut’s essay “The Rest Is Easy”:

Like every other graphic designer I know, I watched the live images of campaign rallies from Toledo to Topeka with a growing feeling of awe. Obama’s oratorical skills were one thing. But the awe-inspiring part was the way all the signs were faithfully, and beautifully, set in Hoefler & Frere-Jones’s typeface Gotham.
A related post
Campaign typography

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