Above, the main headline at the Huffington Post right now (where it appears at about twice the size). Reading it, you would click, without even thinking, anticipating the news of a catastrophic aftershock. And you would not find it. What you would find is a report on the earthquake’s aftermath.
The Huffington Post is notorious, in my house anyway, for its cynical efforts to increase page views. Click on a headline to read a story; get a page with that headline, no story; click again. It’s difficult to decide whether the above headline is a matter of an ill-considered metaphor or the work of the Department of Page Views. At any rate, it helps to explain why I’ve begun to get the news from the BBC.
[Ben, you were right.]
Thursday, January 14, 2010
By Michael Leddy at 12:32 PM