Tuesday, August 4, 2009

Radio Shack renaming

Matthew Shaer comments on Radio Shack’s (ill-advised, I’d say) decision to rename itself The Shack:

“Outhouse,” apparently, was taken. And so was “shanty.”
In other news, Pizza Hut may change its name to The Hut. (No joke.)

comments: 2

Rob said...

One of the logo design sites I read had an article on the "Hut" transition.

Check it out if you're interested:
www.underconsideration.com/brandnew/archives/in_brief_pizza_hut_the_hut.php

Michael Leddy said...

Thanks for the link, Rob. I hope that Akbar and Jeff (Life in Hell) don’t follow this trend and rebrand their various ventures as plain old Huts.