In the news:
As the economy plunges into a deep recession, grocery stores are one of the few sectors doing well. That is because cash-short consumers are eating out less and stocking up at the supermarket. And store brand products, which tend to be cheaper than national brands and more profitable for grocers, are doing especially well.The article notes though that some name brands seem inimitable: "Grocers certainly sell store brands that look like Cheerios or like Heinz ketchup, but to many palates, the knockoffs do not taste the same." I'm glad it's not just me.
Store Brands Lift Grocers in Troubled Times (New York Times)
Name brands and Brand X