Susan Katz, publisher of HarperCollins Children’s Books, on product placement in Mackenzie Blue, a new fiction series for 8- to-12-year-old girls:
“If you look at Web sites, general media or television, corporate sponsorship or some sort of advertising is totally embedded in the world that tweens live in. It gives us another opportunity for authenticity.”Yes, authenticity.
The novels' author, Tina Wells, is "chief executive of Buzz Marketing Group, which advises consumer product companies on how to sell to teenagers and preteenagers." Read more:
In Books for Young, Two Views on Product Placement (New York Times)