Chrysler chairman Robert L. Nardelli, in a New York Times article on the trend to outfit cars with elaborate entertainment technology:
"I think a vehicle today has to be your most favorite room under your roof. It has to bring you gratification; it has to be tranquil. It's incidental that it gets you from Point A to Point B, right?"Thus the car as oikos. Note that those who are to dwell in this house of the future are deemed incapable of finding gratification in low-tech endeavors: reading, drawing, singing, talking, telling stories, playing "I spy," looking at scenery. All pleasure must be mediated — and, as the Times article details, dangerously distracting to the driver.
More High-Tech Invitations to Take Your Mind Off Road (New York Times)